Zerodha is a pioneer in discount broking revolution. They brought the revolution in the broking market by introducing
a flat fee based trading fixed at Rs 20 per trade regardless of the volume of the trade.
This was a drastic change on how the brokerage was being charged.
Full Service Traditional brokerages charge at %age of the volume of trade which becomes quite exorbitant
if the trade size is large. Another path breaking move that Zerodha delivered in the brokerage industry
was making the delivery trades free so that new investors can enter the market without barriers.